Andrew Marcum

As an insights partner, Andrew has worked with top companies like MetLife, Ford, AT&T, Keurig and Intel. Andrew’s expertise and rigorous quantitative toolkit such as latent class analysis, predictive models, time-series econometrics and discrete choice analysis has helped answer critical strategic questions for a variety of brands across markets and categories.

Prior to joining Prophet, Andrew was a market researcher at an agency. Client engagements for brands like Visa, MasterCard, Citigroup, Hershey’s and Marriott included market segmentation, database scoring, market entry/sizing, brand architecture, portfolio mapping and brand valuation. His econometric research has appeared in Cornell’s Rationality and Society among other academic and trade publications. Andrew is a graduate of Duke University.

Expertise Areas

• Analytics