Colette Lelchuk

Colette is an associate partner in Prophet’s New York office, working on both the strategy and insights teams. Colette has a passion for understanding consumers’ and customers’ wider contexts and needs and turning those insights into brand strategy implications. She helps clients develop powerful brand and growth strategies, align their brand portfolios, develop effective value propositions, enhance customer experience and optimize their marketing spend and messaging. She has addressed such issues for broad set of clients across industries, including PNC, AT&T, MetLife, Craft Brew Alliance, American Family Insurance, among others. She recently published work related to how the creative use of brands help consumers express themselves. Outside of Prophet, she is an avid reader and basketball player.

Colette holds a B.S. in Human and Organizational Development from Vanderbilt University.