Tosson El Noshokaty

Tosson is a key member of our EMEA leadership team, helping clients unlock uncommon growth by connecting business strategy with brand, marketing and digital. He partners with senior leadership teams to redefine positioning, reimagine go-to-market strategies, and build brand and demand programs that drive measurable, market-facing impact.

With deep experience across financial services, insurance, media, technology and sport, Tosson has advised leading organizations including UBS, Swiss Re, Sky, Showmax and more. Based in Zurich, he works with clients across Europe, the Middle East and the U.S., helping them scale across borders and business models.

Of German and Egyptian heritage, Tosson brings cultural fluency and a global mindset to solving complex challenges. His career spans consulting and client-side leadership, including co-founding Berlin-based Noshokaty, Döring & Thun (NDT) and leading strategic partnerships at eBay.

A passionate advocate for sustainability, he serves on the advisory board of goodcarbon and supports innovation in carbon markets and nature-based solutions. He also co-founded the Yannik Foundation, honoring his eldest son’s memory by empowering young people with resilience, creativity and courage.

Tosson holds degrees in law and business economics and actively mentors startups on strategy, growth and purpose-led leadership.

Expertise Areas

• Brand Strategy
• Digital Transformation
• ESG & Sustainability Strategy
• Growth Strategy