Relentlessly relevant brands power growth and transformation
Brand building calls for a modern approach that is purpose-driven, experience-based and customer-centric.
We build relentlessly relevant brands, the ones that give people the meaning and connection they crave and deliver on business growth goals. Our research proves that companies that nurture this relevance consistently win customers’ love and loyalty: Their growth outpaces the S&P 500 by 35 percent in revenues and 215 percent in profits.
BUILDING BRANDS
How we can help
We build brands that exist at the intersection of business and
experience.
Brand Purpose, Positioning and Moves
Defining the strategic foundation of a brand, including why it exists, the promise it makes to customers and how it creates relevance and differentiation through its experience.
Brand Portfolio Strategy
Align brands with market opportunities and segments and ensure there are as few brands as possible and as many as needed, to maximize growth.
Brand and Product Architecture
Define relationships, hierarchy, and linkages between brands and products in the portfolio. Organize offers, simplify navigation, drive choice and ensure consistent implementation.
Brand Launch & Activation
Craft the launch plan for a new or refreshed brand, including the internal, external and brand system elements required. Often includes launch management, key communications, employee engagement, brand campaigns and asset turnover.
Verbal Branding, Naming and Messaging
Craft a distinctive verbal identity through naming, voice and messaging. Apply to key communications and content for contextual examples.
Visual Identity and Design
Define a brand’s visual elements, such as logos, colors, typography and imagery to create a cohesive visual language. Applying to key touchpoints for contextual examples.
Brand Valuation and Measurement
Build an in-depth understanding of the value of brands and outline ways to leverage brand value to drive long-term business growth and guide brand investment based on KPIs.
DAY ONE – IMPACT
Case Study
Our Experts
Our Thinking
Bringing together ideas, insights and shared learnings to help marketing leaders build relevant brands that drive growth.
Our Work
See how our work with clients has sparked transformation, built relevance and fueled sustainable growth.
Our Partners
Let’s grow together
Have questions about your next growth move? Prophet has answers.
Thank you for your inquiry.
